How working with Branon
actually works

We talk — before anything else

The first step is a conversation. No paperwork, no commitment, no sales pitch. We talk about what you’re looking for, your timeline, your budget, and whether new construction, resale, or a combination makes the most sense for your situation.

This conversation is free and there’s no obligation to work with me after it. But it will save you time, and if you’re considering new construction, it will protect your right to independent representation before you visit any development.

Pre-Qualification — with someone who actually answers the phone

Before we look at anything seriously, you need a pre-qualification letter. Not because it’s a formality, but because it tells you what you can actually afford, strengthens your offer significantly, and — in a competitive market — is often the difference between getting the home and losing it.

I can connect you with Charles King at Grass Roots Mortgage. I’ve worked with Charles professionally for nearly twenty years across multiple roles. He once sent me a pre-qualification letter at 7pm on Easter weekend so a client wouldn’t miss out on a home. A mortgage professional who answers calls and texts through the weekend is genuinely invaluable — and I don’t make anything if you use him. I recommend him because he’s the best I know.

We sign a Buyer Representation Agreement

Since August 2024, Florida requires a signed Buyer Representation Agreement before an agent can show you any property. This isn’t a catch — it’s actually a protection for you. It defines exactly what I’m obligated to do for you, what my compensation looks like, and establishes me as your fiduciary advocate rather than just a door-opener.

I’ll explain every line before you sign anything. If something doesn’t make sense or you’re not comfortable with it, we talk about it. That’s the job.

For new construction: I register you with the builder before your first visit

This is a step most agents skip because most buyers don’t know to ask for it. I use BuildersUpdate’s Buyer Registration system to create a documented, timestamped record that you are my client before you set foot in a model home.

This protects your right to independent representation, establishes clear procuring cause, and means the builder’s sales team knows from the start that you have someone in your corner. It changes the dynamic of every conversation you’ll have in that sales office.

We find the right home — and I tell you what I actually think

I’ve been doing this since 2004 across St. Johns and Duval Counties through multiple market cycles. I know which communities hold value, which neighborhoods are improving, and which ones have hidden considerations that don’t show up in the listing photos.

I would never recommend a property I wouldn’t put my own money into. That’s not a marketing line — it’s how I’ve operated since day one.

I negotiate, manage the transaction, and handle the details

I genuinely enjoy negotiating. Whether it’s purchase price, closing costs, upgrade packages, repair credits, or builder incentives — I represent your best interests, not a split-the-difference compromise.

From contract to closing, I handle the timeline, the paperwork, the coordination with lenders and title companies, and the things that would otherwise fall through the cracks. Frustration is not a closing cost if I can help it.

We close — and I’m still reachable after

The transaction ends at closing. The relationship doesn’t. Questions that come up after you move in, market context when you’re thinking about what your home is worth, referrals for contractors or services — I’m a resource long after the commission check clears.